5 Local Internet Marketing Tips for Small Businesses

Unlike larger companies and prominent brands, small businesses have a harder time allocating significant funds into Internet marketing services. As a result, many small businesses take on such Internet marketing initiatives in house.

Internet marketing for small businesses

Whether these duties are taken on by the business owner or a web-savvy employee, the matter of experience and resource allocation can be an issue hindering growth. However, my investing a company’s efforts in the right platforms while employing effective strategies, small businesses can successfully leverage the benefits of Internet marketing.

In this post we are going to take a look at five different platforms, strategies, and techniques that can help any small business grow its online footprint and attract new customers via the Internet.

Consistently Engage on Social Media

Social media is and will continue to be one of the most important assets for your small business. While you don’t necessarily need to be present on all social media platforms, it is vital to choose a few of the most relevant sites and stay consistently active on each.

While Facebook and Twitter are among the most common, perhaps consider including Instagram, Pinterest, YouTube, LinkedIn, Google+, and other rich media channels to connect with your target audience. Think about the type of content you wish to produce and share, and how this relates to your business.

Internet marketing social media for small businesses

Even if you’re able to shoot short videos (even very brief 5 second Vine clips,) then Instagram and YouTube maybe good ways to get your business known. Further, you can experiment with new and emerging ideas like Facebook Live or sharing interesting videos on Twitter and Instagram.

In essence, cultivating a following on social media platforms will be pivotal to helping to grow your business and position your local brand in an pronounced, authoritative manner.

Claim & Verify a Google My Business Page

In the context of local search, owning a Google My Business page is absolutely essential for small businesses. When individuals search localized queries like “chiropractors in Atlanta” or “thai food near me”, Google often displays the local pack (as shown in the figure below.)

local seo internet marketing small business

Claiming and verifying a Google My Business is first step to better ensure that your business appears in the local pack as well as in Google Maps. Take the time to populate this page to 100% completion, and verify it using the phone call or postcard submission process.

Implement Basic SEO On Your Site

The next phase to better ensuring that your small business in found in local search is to apply specific local SEO techniques on your site. While many companies will outsource this work to local Internet marketing small business seocompanies and SEO specialists, there are a lot of things that can be done in house (and it’s all pretty straightforward.)

First, be sure to have your primary keyword target defined. This is often easy to pinpoint without requiring much research. For instance, an accountant’s keyword target may be “CPA Atlanta” while a pizza restaurant’s keyword may be as simple as “pizza Atlanta.”

Once this is defined, implement your keyword target on your site in the following locations: Page Title, Meta Description, and on the page copy itself. You don’t have to stuff your keyword multiple times. Instead, just mention it a once or twice where it makes sense.

Lastly, be sure to include the Name, Address, and Phone number of your business in the header or footer of your site (so that it appears on all pages.) This is a very basic yet important trust signal that Google considers when ranking sites in the local pack. It’s also best practices that most local SEO providers will agree upon.

Test The Waters With PPC Advertising

Next to SEO and ranking in the local pack and/or organic search results (yep, you can rank in both,) another potential cornerstone to your small business Internet marketing program is Pay Per Click (PPC) advertising.

ppc advertising for internet marketing

Here you bid for ad positioning at the top of Google’s search results and you pay only when someone clicks your ad. Depending on what your small business offers, the cost per click can range from a few dimes to a few dollars. For instance, if you sell an inexpensive product like “vinyl records in Atlanta,” the cost per click will probably be pretty cheap. However, if you’re a plastic surgeon who specializes in rhinoplasty, then you may pay upwards to $10 for a click.

Nonetheless, it’s an immediate and highly-effective way to advertiser your business in front of individuals who are actively searching for what you have to offer. To learn more, hop on over to Google AdWords to get started. The sometimes offer new advertiser incentives that can make testing the waters more inviting.

Produce Content On the Regular

content marketing for small businessLastly, there are a number of Internet marketing benefits to be had for small businesses that regularly produce content. Not only does this give you something to share on social media, but it can also help improve your online reputation, brand image, and even your SEO efforts.

While blogging is the most conventional form of content marketing for most businesses, you can go beyond the blog post with video content or even just images to share on platforms like Instagram, Twitter, Facebook, and Pinterest.

Producing content on the regular can help define your small business as a local authority in more ways then one. Creating shareable content can result in more local customers becoming aware of your business and what it has to offer. This can also result in more trust signals (via Google) helping to increase your site’s authority and keyword rankings in search.

5 Google Maps SEO Tips for Local Businesses

seo google maps searchThe best practices of local SEO and Google Maps optimization are always evolving. As Google continues to unveil new algorithm updates, SEO’s and local business marketers must adapt their practices accordingly. While there are many advanced strategies that go beyond the scope of this article, below are a few Google Maps SEO tips and best practices that will stand the test of time.

Getting Listed

Getting ranked highly is heavily influenced by the amount of top directories in which your business is cited or included. For Google to rank you highly, it has to determine that your business is real. It does this by the number of citations (business listings) that your business owns throughout the web. The “citation” is simply the name, address, and phone number (NAP) of your business, and Google crawls this data to compare with other listings.

Your business’s NAP should show up in greater frequency to better your chances in showing up in search engines. Further, NAP data needs to be consistent across all listings to maximize credibility and SEO value. Some optimization and marketing companies that specialize in Google Maps SEO, such as CaptivateLocal.com, provide services in citation building.

Website Optimization

To make your business presence known, your NAP should also show up on your website. SEO best practices are to include you business NAP in the footer and header section of the website so it shows up on all pages. Further, the NAP should also be indicated on the contact page.

Some businesses use Schema, or structured data markup to further optimize their site for higher Google rankings. Schema markup consists of special HTML tags to better define your sites content (a communication mechanism in a way) for major search engines (namely Google, Yahoo, and Bing.

Google Maps Embed

It is also a good SEO practice to embed your business’s Google Maps listing in your website, such as on your contact page. This also helps communicate to Google the precise location of your listing and it’s usually sync with your Google My Business page.

google maps SEO breweries

Embedding is easy to do. You search for your business name in the Google map found in the search bar area located on the upper left portion of the screen. You then click the share or embed map portion to finish the process. Google has emphasized the need for businesses to establish their online presence in 3rd party websites. In the case of a change in address, you need to update these listings to adhere to your current address.

Customer Reviews

Using the latter SEO techniques in addition to earning a wealth of customer reviews is surefire way of getting Google’s attention. A Google My Business page with significantly more reviews will give greater authority compared to those not having any reviews. This practice is in line with Google’s manner of providing the public with the most relevant search result, by ranking pages with the most reviews. This is just one of many variables with local SEO, but an important one.

reviews google maps

Competitive Analysis

If you have done all the changes but still noticed that your rankings have not gone up, you may need to build more citations to push it up. There are many ways to do it and that includes studying your competitors and the search market. You need to find out where your competitors are cited. If your business is not listed, add it. Google has often used citations as a means of providing the search engine with the most relevant business citations.

Virtually every local business seeks to rank higher in Google Maps. Attaining placement in the local Google Maps search result is major marketing tool. As a result, many local business seek actionable Google Maps SEO tips and strategies to improve their search rankings.

3 Business Postage Machines to Accelerate Mailroom Operations

Office mailing machines are very important for any growing business that’s engaged in high volumes of outbound mail. Some of the most popular mailing machines based on their ROI include address printers, postage meters and labeling machines. Let’s take a closer look at the features and benefits of these vital mailing machines for business.

Address Printers address printer

Envelope address printers are very important for any corporate mailroom or small business office that is steadily growing. These envelope address printers are able to provide you with high quality service and meet all your needs.

Features of Address Printers

It is very important for you to clearly understand the features of the address printers so that you can be able to know how it will help you.

Below are some of the most important features of addressing systems and address printer machines.

  • It has a high speed and and can be able to process about 4,300 to 36,000 pieces every hour.
  • The printer is capable of working well with a tabletop and a desktop.
  • The color is incredible , sharp and the graphics are actually spectacular. You can therefore rely on this printer to provide you with high quality products.
  • Can be able to effectively work on return addresses, print addresses, postal barcodes , permit indica and attention lines.
  • It is also worth noting down that the printer meets all the requirements of the USPS.

Benefits of Address Printers

  • It is versatile and allows all mailers to be able to effectively print return addresses, permit indica and recipient addresses.
  • It also has a high print speed that ensures you’re able to finish your work on time.
  • It is durable and flexible.

Postage Meters postage meter system

Postage meters are the gold standard among business postage machines that are used to apply or create evidence of postage that is physical to a component that is mailed. Postage meters mainly include a keyboard that is used to enter the postage, a mechanism for stamping, and three seals.

Features of Postage Meters

Below are some of the primary features of today’s postage meters.

  • They normally have credits that are preloaded for postage in the future. This makes it easy for you to create a sustainable budget.
  • The machines are also able to save the settings at ease making it very easy to use them.
  • Some of them also have the ability to print shipping labels making it quite versatile and useful for any business.
  • Most also have a feed mechanism that works effectively to ensure that you always get high quality service at all times.

Benefits of Postage Meters

  • They have an automatic feed that ensures you’re able to get work done effectively.
  • They are also quite versatile and important for any office.

For more information about postage meters as well as other business postage machines mentioned here, visit Walz Label & Mailing Systems.

Labeling MachinesLabeling Machines

Labeling machines are mailing machines that are mainly used to completely finish the process involved in packaging.

Features of Labeling Machines

  • Postage labeling machines come in various configurations depending on the type of packaging that you require.
  • Provide you with a variety of choices like wrap labeling, top labeling, apply labeling and bottom labeling.
  • There are many types of labeling machines which include glue labeling machines and also pressure sensitive machines.

Benefits of Labeling Machines

  • They are faster when compared to manual packaging methods and generally improve labor productivity.
  • Ensure that you always get high quality packaging.
  • Improve the working conditions in your business due to reduced labor.

These business mailing machines are very ideal for any company that is basically trying to improve its internal mailing system. This is because they always provide you with high quality service at all times.

Find FQHC BIlling Solutions with Practice Management

Practice Management (MaximizedRevenue.com) is a professional medical billing company that offers a wide range of medical billing services and consulting solutions for various healthcare providers. From simple services like health center billing programs to complicated solutions for plastic surgeons and Federally Qualified Health Centers (FQHC) billing, Practice Management offers almost all billing services needed by physicians.practice management

Since mid 1990s, Practice Management has been helping physicians run their healthcare businesses more efficiently and effectively. The company aims to help the medical services providers obtain the highest returns in the most timely manner. Using a state-of-the-art technology, an aggressive revenue cycle management system and experienced medical billing specialists, the company ensures their customers enjoy lower overheads, faster payments, enhanced cash flow and improved patient satisfaction.

The Complexities of FQHC Billing

Practice Management is reputable for its FQHC billing services. In fact, these are some of the services that make the company the most sough-after in the US. This form of medical billing is a complicated one, but the company uses a highly-professional approach to develop specialized and reliable solutions for it.medical billing for FQHCs

The company also touches on the related medical billing services like CHC billing, FQHC-Look-Alike billing and coding, including medicare and commercial medical insurance, medicaid, dental claims and behavioral health.

The health center billing services are facilitated by experts who have specialized in almost all medical fields, including family practice, pediatrics, internal medicine, OB/GYN, dental, behavioral health and cardiology. In order to maintain the quality of the services, the company works with EMR Practice Management Systems like Nextgen, eClinicalWorks, GE Centricity and Allscripts.

Practice Management’s FQHC Billing Solutions

The company employs routine standard & customized reporting to facilitate this form of healthcare billing. It works with the physicians to determine the right reporting requirements for their businesses. This enables the company to design reports that meet the needs of the physicians, giving them a personalized billing experience.

The company carries out FQHC billing solutions as an on-going consultation task. Some areas that require consultation include: coding, front office procedures, software usage and financial policies & procedures. The revenue cycle management service is also performed in a consultation way, especially in software file setup, configuration & maintenance, analysis of accounts receivable and actual accounts receivable recovery.

In order to ensure their customers get paid, Practice Management performs effective credentialing for all medical services offered. This also saves time for physicians and increases security for their health centers.

The FQHC billing services are characterized by a high degree of legal compliance. The company conforms and adheres to all federal, state & local laws as well as statutes and regulations. This ensures they manage their customers’ billing processes in an ethical and legal way.

The company also uses software integration to facilitate the billing process. It performs the process via remote control to the physician software. For customers who are easily accessible, the company does appointment scheduling for their convenience.

Finally, Practice Management has a patient contact service system that greatly boosts the FQHC billing solutions. The system can be customized to meet customer needs. It comes with services such as patient statements, outbound calls, past due letters, toll free inquiry, web-based payment portal and the company’s patient service representatives.

3 Ways Small Business Can Increase Search Rankings

Technology has completely changed and enhanced how businesses go to market. With the internet taking over much of the work and proving to be very efficient for marketing, smart businesses need to leverage various SEO and search engine marketing strategies to be found in Google. small business seo

While SEO can seem like a confusing endeavor for most small businesses, there are many basic and easy-to-understand ways in which a small-to-medium sized firm can thrive with SEO, even against a tough competition and saturated geographic market.

Incorporate Unique & Long-tail Keywords

As much as you may not be able to surpass the giants in the Google search engine rankings for highly competitive keywords, you can narrow your keywords to a specific long-tail keywords that are less competitive. Do this by researching highly-relevant keywords for your SEO campaign, and focusing on 4-5 word phrases that are less competitive, but still attainable. Good places for insights include IncreaseYouRank.com and the WebPresenceGroup.net, both offering a wealth of resources and strategies for long-tail SEO for small businesses.

Diversify & Acquire Links from Credible Sites

Just like a politician calls for reinforcement from popular people and influencers, the small business can employ the same trick and link up its website with other well-established sites for backup. This has a great effect on enhancing a site’s credibility through the eyes of the search engine. It is this credit that will boost the site and pull it up the search list. Appearing high on the search results list increases chances of being reviewed and hence improved traffic. But link building is not the end all be all. Check out this great post at Moz.com about earning links.

Hyper-Local Optimization

Targeting a more local audience has enabled small businesses to establish their own market niche which is their local share of the market. Stating yourself as the best restaurant in Boston will greatly differ from simply stating restaurant in Boston. The point here is to use keywords that mention your niche market where your probability of a high rank is higher

To move up to the top of the search results and generate more traffic for your business, there is no other magic but to enhance the quality and visibility of your website which calls for the employment of a web development and web design company, like FacetWebTech.com, for assistance. A strategically designed website is what you need.

Seico Security: Peoria’s Source for Comprehensive Security Solutions

Seico Security Systems Peoria ILSeico Security is one of the leading companies when it comes to provision of comprehensive security systems and monitoring solutions for different types of clients in Peoria, Illinois. Some of the primary security systems and professional services provided by Seico Security include: wireless security systems, access control systems, fire/burglar alarm systems, outdoor and indoor video surveillance systems (CCTVs), alarm monitoring, and other related services. The company provides these solutions to different types of clients such as commercial, residential, industrial, and financial applications.

Trusted Experience for Security Systems in Peoria, IL

Seico Security is trusted by its Peoria area clients mainly because of its high quality services and its vast experience where it has been providing security and surveillance solutions since 1972. As a result of the many years this company has been operational it has been able to clearly understand the security needs of different types of clients.security systems

The company has also been adopting the latest security improvements where it provides state of the art security solutions. It combines engineering, consultation, design and specification services for the security systems in Peoria and in the entire Illinois. Through the combination of these qualities the clients who come to this company are usually guaranteed to get solutions that will effectively enhance their security and surveillance. Further, the security solutions provided by Seico Security are effective and simple to operate where one does not have to be an expert to use these solutions.

Leading Security Systems & Design Solutions

To ensure that all the customers are optimally satisfied, this Peoria area security systems company provides more than just security systems. Some of the primary solutions from this company include:

    • Home/residential security systems, fire alarm systems and inspections
    • Financial security systems for banks
    • Access control, photo ID and video badging systems
    • Banking equipment such as safes, teller systems, and vaults, amongst others
    • Digital IP-surveillance systems for web-based and intranet applications
    • Security and surveillance systems for commercial and business entitiesbank teller systems

Through the provision of these solutions, the company is able to ensure that different types of clients from this area of Peoria, Illinois are able to get the solutions that suit their needs perfectly. This has resulted to Seico being recognized as one of the leading security systems and CCTV video surveillance companies.

Another quality that makes Seico Security regarded highly in the Peoria area is that it is a member of the Prairie Technology Alliance which is a renowned single source IT service organization in Peoria and the area of central Illinois. This organization has a reputation of being able to effectively provide different types of technological solutions. The members of this organization are known to follow a very strict and uniform code of ethics.

Adaptive Security Systems With Emerging Technology

The adoption of modern surveillance and security solutions by this company has resulted to the different types of clients getting better solutions to their security problems. This is facilitated by the company having a dynamic and well informed team of technician who can handle even the most modern security solution. surveillance systems

Seico Security also ensures the tools and equipments used are of the highest caliber to make clients get full value on the investments they make when it comes to security. The company also has the ability to handle small, medium and big customers without struggling. This means almost anyone with a security or surveillance needs can get the right solution from the company. All what one needs is to contact the company where one is received by friendly and well informed attendants. Therefore, it is evident that the outlined qualities make Seico Security one of the leading security system companies in Peoria, Illinois.

Contact the company at:

Seico Security
132 Court Street
Pekin, IL 61554

3 Best Places To Buy Computers In Peoria, IL

When it comes to buying computers in Peoria, IL, there are several specialized business that are unbeknownst to many. Instead of flocking to Best Buy for your next computer, consider one of these Peoria Area computer shops that will offer you better customer service, ongoing support, and custom computer capabilities, if you need something a bit more high-end. Without further hesitation, below is a brief review of the three best places to shop for computers in Peoria, IL.

Tekease computers-peoria-il

Tekease is perhaps one of the most popular computer store in Peoria, IL. Whether you are looking for a new of a second hand computer in Peoria,think of Tekease. Tekease make the process of buying a computer in Peoria very easy by giving their customers free computer consultation thereby helping them to make the right decision. The opening hours of this computer store are Monday to Friday from 9AM to 5 PM.

Tekease offers the best computers, computer products and accessories as well as computer services in Peoria, IL. Whether you are in need of a new mouse for your computer, a wireless headset or even a desktop cellphone, then Tekease is the best place to consider. There are many benefits that you will enjoy once you choose Tekease as your favourite computer store in Peoria IL.

First, the company’s professional staff will give a free new computer consultation service thereby helping you to make an informed decision about your technology purchase. Secondly, Tekease will also offer you with complete array of technological solutions which include new laptop, desktop computers, managed network solutions, antivirus software as well as laser and inkjet printers just to mention but a few.

Facet Tech

The second reputable and highly-rated computer store in Peoria IL is the Facet Technologies. Since 1989, Facet Tech has specialized in residential and business computers systems and IT solutions, thereby meeting nearly all digital-based demands in Peoria, IL. Facet Tech proudly serves both Peoria and central Illinois with highly trusted IT consulting as well as computer networking solutions for various types of businesses.

Facet Tech provides numerous exciting products and services, some of such services include, business IT support, home automation, business system sales, IT consulting, computer repair services data recovery services, virus removal, website development, and IT staffing just to mention but a few.

Unlike other computer stores in Illinois that provide various professional IT solutions, Facet Tech prides itself for having a unique combination of both creative and adaptive IT professionals. Besides that, Facet also has decades of experience in providing advanced IT support and services throughout Illinois hence making it one of the top rated store in Peoria IL.

PTC Computer Shop

Finally, but not the least, is the PTC Computer Shop in Peoria. Just like in the other computer stores, PTC computer stores also opens weekly from 7AM to 7PM apart from public holidays. Best buy offers myriad of computer services and products which include remote computer repair, on-site computer repair, IT consultancy and GPS installation services. Besides that, PTC also offers latest HDTVs, smartphone technology gaming as well as the latest computer models.

Top 5 Plastic Surgeon SEO Providers on the Web

Individuals who turn to the Internet to research plastic surgeons in the area do so find a qualified surgeons in their area. As such, plastic surgeons who want to acquire more leads and patients can increase their potential with a SEO company that specializes in ranking plastic surgeon websites.plastic surgeon seo

In this post, we’re going to take a look at the top five plastic surgeon SEO providers on the web, helping you a surgeon find the ideal company to help increase your search engine visibility.

1) Ceatus

Ceatus is known for having clients that have the best rankings in their respective market. Their medical SEO team have a proven record for being able to generate top rankings for extremely competitive plastic surgery related search terms.

By working with this plastic surgeon SEO company, you can create various strategies for the sole purposes of helping your practice achieve maximum patient acquisition through qualified leads. What makes them unique is the fact that they design various programs that surround different surgical procedures to maximize the number of patients your practice receives in regards to scheduling consultations for various surgical procedures.

Visit ceatus.com to learn more.

2) Optimized Surgeons

Optimized Surgeons is well known for their unique approach to the medical search engine optimization sector. The aspects that set Optimized Surgeons apart from other medical practice SEO firms is the fact that they host several publish platforms that they use to spread awareness about your services.

They even have a staff of medical-savvy SEO copywriters who are well aware of medical terminology as well as to how use the right verbiage to resonate with your audience. In a nutshell, the company’s plastic surgeon SEO framework surrounds medical professionals focal to plastic surgery and cosmetic surgery.

Visit optimizedsurgeons.com to learn more.

3) NKPMedical

NKPMedical is renowned for their ability to deliver top rankings for plastic surgery based websites. Besides the fact that they offer SEO services to businesses within the medical field, they can provide medical website design services as well as to take over an already existing website.

They can also work with you to create patient referral websites as well. However, the most distinctive feature of their service is that the company proclaims that they are able to optimize an unlimited amount of keyboards as well as keywords plus locations for the agreed upon rate.

Visit nkpmedical.com to learn more.

4) Omni Medical Marketing

Unlike some medical optimization firms that use templates in their medical website design process, Omni Medical Marketing proclaimed that this can actually hurt a site’s ranking and chooses to build their client’s website from the ground-up, in regards to offering functionally, providing value and being search engine optimized.

Visit omnimedicalmarketing.com to learn more.

5) GrowthMed

GrowthMed has developed and optimized over 700 medical websites. Based on their experience, they proclaim that they have since created a very sophisticated medical SEO checklist that they strictly follow to ensure consistent results. Besides the fact that they exclusively offer SEO services to the businesses that are within the medical sector, they offer their very own customized services which are specially designed to cater to plastic surgeons. F

or example, one of the programs they have is called ‘LeadESP’. The company proclaims that LeadESP is a lead management program that gives you the opportunity to see your visitors in real-time. In addition to that, you can see their mouse move in real time so that you optimize your site in a way to increase conversation rates. The program essentially helps you to better understand who your visitors are and even allows you to see their social media account information.

Visit growthmed.com to learn more.

5 Rules of Web Development for 2016

If boosting traffic and sales on your website is one of your your business’ goals for 2016, then it is time to make it happen by investing in highly responsive web development. Trends in web design and web development keep shifting as the need to conform to the needs of both the users and search engines keep increasing. One thing that stands out however is the need to rank high on search engines, boost traffic and get high conversion rates. Here are future trends of web development for 2016 that can help you achieve these objectives.web development 2016

Mobile-friendly Website

Mobile enabled websites dominated the trends in website development in 2015 and this will continue in 2016. Web designers need to recognize that you can never predict the user’s in terms of what they use to access your website should resist the temptation to create PC version alone.

Further, statistics show that more people are browsing the internet using mobile devices like smart phones, iPads and tablets as opposed to laptops and desktops. Ensure your website is mobile enabled to attract more traffic.

One mistake that many Peoria, IL web developers commit is creating two versions of the same website using different URL’S; the PC version and mobile and mobile version. Other than making these two URL compete for ranking, they can confuse users thus hurting your website.

SEO-friendly Website seo-friendly website development

Search engine visibility and higher ranking is the top concern of any web designer or business interested in search engine optimization (SEO). SEO is a proven way of getting traffic as users will click on your website before getting to competitors.

How to ensure the website is SEO-friendly is a common challenge in web development. This begins by investing in coding to ensure all aspects of the website such as URL’S are meaningful, straightforward and SEO-wise. Including your keywords on your URL as opposed to using general terms is one way of ensuring Google crawls can pick and index your website.

Ensuring your content is fresh, relevant, unique, informative and original will not only earn your higher ranking on Google but also the trust of the users. Another trend in creating search engine friendly content is avoiding instances of keyword stuffing. Use of keywords should be done accurately and properly to avoid being penalized by Google. Web development companies like FacetWebTech.com offer professional solutions when it comes to SEO-friendly web development and design services.

Social Media Inegration

The role of social media in web development will continue to trend in 2016 as more users continue to get information about brands and products on social media. This trend is not new, but how you use social media in improving your ranking and traffic should change.

If you are constantly talking about your business, products or brand on your Facebook posts and tweets, then you might come out as boring to your audience. Keep your posts and tweets interesting, engaging and if possible humorous to the users. Talk about trending topics related to your industry and seek to engage your audience or offer expert advice to respond to trending concerns. The use of YouTube will increase in 2016 since videos as entertaining, brief and interesting to watch. Thus, create a small video description of your brand or products and share on your other platforms.

CTAs & Conversion Rate Optimization

This is not a new trend in web development but a strategy that has been around yet has been ignored for long. Calls-To-Action are the one thing that you should invest in to get value for your money, especially when hiring a web development company. You can have millions of users but if not even a single one of them buys a product then you is missing the whole point of digital marketing.

One way to ensure your CTA remain effective is the use of CTA related to your business as opposed to generic CTA. Generic in this case refers to the common ones found in various websites like “buy now”, “order now” or “add to cart”. Instead use unique customized CTA like “click to see our pricing” as opposed to using “subscribe now”. Location of the CTA is another important element of web development.

Research has indicated that putting the CTA at the bottom can boost conversion rates as opposed to placing it at the top of the website. The rational explanation for this is that users want to see what you can offer first before committing themselves.

Split Layout

Although this trend begun in 2016, it is expected to dominate the world of web development in 2016. This simply means dividing your website into two halves and having separate content for different users in each. For instance, you can have a side for administrators and one for users. Other that increasing usability of your website by making it easy for users to choose what they want to choose, this trend can make your website organized thus putting you above your competitors.

3 Exceptional Envelope Address Printers from Rena

envelope address printersSince its incorporation in 1984, the Philadelphia-based producer of envelope printers and addressing systems, Rena Systems, Inc.m has cemented its position as a leader in designing and manufacturing of some of the world’s premium mailing products.

Rena’s envelope address printers are crafted with precision, not to mention that they boast groundbreaking features and specifications to provide unmatched performance and reliability even after years of use. Here are three of their most sought after envelope address printers.

Envelope Imager 3.0

A remarkably assembled envelope printer, the Envelope Imager 3.0 comes with an integrated compartment that allows you to store and seal up to eight inkjet cartridges. Besides, the Image 3.0 features some of Rena’s most recent technology including the Intelligent Pulse Control, the Advanced Macro Management, Print Enhancement and Electronic Thickness Control as well as an assortment of enhancements that place it a cut above other envelope address printers in its class.

Envelope Imager 3.0 Specifications

  • high-speed usb 2.0 port
  • 34,000 postcards per hour
  • 3 inches of print from double print modules
  • cartridge capping station
  • clutch control built-in feeder
  • electronic thickness control

Mach 5 Digital Color Printer

The Mach 5 is not only incredibly fast and reliable but also comes with features that guarantee to give value for money. It can print full color at 6 inches every minute at a mind-boggling 1600 by 1600 dots per inch. You can even choose to print at 1600 by 800 dpi if you want faster printing and still get amazingly clear images. In essence, this option allows you to print 9,000 pieces every 60 minutes. If its performance is anything to go by, the Mach 5 is no match for LED or laser printers that print at 1200 dpi and produce 3,000 pieces every hour.

rena mach 5That’s not all there is to this envelope printer. It comes with five ink tanks that can hold up to 250 ml of ink, thereby allowing you to carry out bulk jobs at a cheaper cost per piece. When used alongside mColor, a color management software, the Mach 5 enables you to match all the colors of your company’s logo within a couple of minutes. How about that!

Mach 5 Specifications

  • full bleed capability
  • five 259 ml ink tanks
  • automatic capping and cleaning station
  • 7,500 envelopes per hour
  • integrated top load friction feeder

Mach 8 Digital Color Envelope Printer

The Mach 8 combines the meticulousness of the Memjet and the inventiveness of the Mach 5 to give arguably one of the most powerful envelope printers on the market. The Mach 8 is designed to handle specifically bulk printing thanks to the high capacity feeder as well as the automatic output stacker.

The Mach 8 Digital Color Document Printer has an impressive printing speed too. It can give you print quality of 1600 by 800 dots per while printing at 12 inches every second and 1600 by 1600 dpi resolution at 6 inches every second. At such a speed, the Mach 8 can print 60 letter size pages every 60 seconds. This printer has over 70,000 nozzles and 250 ml ink tanks that enable it to handle bulk printing with utmost effectiveness.

The Mach 8 is the printer to go for if your line of work or business involves the printing of legal documents, invoices, and letters as well as cut sheet labels. It is also worth noting that the Mach 8 can print a remarkable 5000 pages or an equivalent of 10 reams nonstop.

Mach 8 Specifications

  • automatic capping and cleaning station
  • 5,000 single sheet feeder capacity
  • 60 pages every minute
  • five 250 ml ink tanks

For more information about these three envelope printers, and other solid models, visit RenaUSA.com.