3 Ways to Change-up Your SEO Strategy for 2016

Another year has arrived and with it comes the opportunity to reinvent your approach to SEO. The worse thing anyone seeking to gain search engine visibility could do is get stuck in a rut of using the same tactics repeatedly to no avail.

Google is ever improving their ranking algorithms, which means that you should always be looking for how to improve your SEO strategy – the time is long gone when over-optimization was the way to do things. If you’ve entered into 2016 with the mindset that you are going to achieve more through SEO than you have ever done before, then the following three tips might be just what you need.

1. Infuse Social Marketing into Your SEO Strategy

SEO Plastic SurgeonsThere are many reasons why those seeking to get more results from SEO should focus their strategy more on social. For starters, many of the same goals most have for doing search engine optimization can be achieved faster through social media marketing. For example, Twitter is a great platform for increasing website traffic; the right tweets at the right timing will send targeted visitors flooding back to your website.

Even when it comes to getting more rankings in search results, social marketing proves helpful, enabling you to satisfy the demands of many of Google’s off-page ranking factors. Consider this: those having a hard time getting natural, authoritative backlinks stand to benefit when a website visitor from one of the major social platforms creates one of these links. This is not even to mention the fact that pages with higher numbers of social shares tend to rank higher.

2. Invest in Better Conversion Rate Optimization

Why invest a substantial amount of time, energy, and money into SEO, only to throw most of the benefit you could reap from it away? This is exactly what many people do without their even knowing about it; if you are not optimizing for the best conversion rate you can get, then you’re just leaving money and authority behind. No matter what you define as a conversion, whether it be a sale or a sign-up, it just makes good sense to establishing the peak conditions for achieving your goal.

There are many elements that can affect conversion rates. But, when it comes to doing SEO the consideration you’d be best to make can be something as simple as making sure the content on the page is more engaging. Ironically, better conversion rate optimization can lead to improved SEO results, as your visitors spend more time on the page, lowering bounce rates.

3. Take an Objective Look at Your Website

Now some would argue that great web design and development, coupled with conversion rate optimization are basically the same thing. However, this is not necessarily so for those who use landing and sales pages as a part of their business strategy – they could optimize these pages without paying much attention to the design of the main website.

The fact is that users like to share awesome websites, whether through social media, or by linking to them – they like to spend more time on a beautiful page. A better looking website and great content is a vital SEO tool that can both improve your conversion rates and your search engine rankings.

It is possible for 2016 to be your best year ever when it comes to the benefit you get from your SEO, so don’t shy away from changing the status quo. Expand your horizons to include social, help more of your visitors to want to convert, and consider giving your website a great redesign.

3 Globally-Recognized Manufacturers of Business Mailing Machines & Postage Meters

mailing machines postage metersThere are several companies on the market that manufacture and produce top-quality mailing machines and postage meters that offer efficient and cost effective mailing system solutions. The postage meters that these companies offer allow any small, medium or even large size business to have full control over their mailing needs and postage requirements.

These mailing system solutions will also allow businesses to more effectively deliver materials to customers, propspects and vendords, helping to advance many aspects of their operations. However, not all postage meters and mailing machine products are created equal. To help shed light on the brand names in the industry that have the greatest reputation in their products and services, below we feature three globally-recognized manufacturers of mailing machines and postage meters.

Neopost

One of the top companies in Europe that distributes these types of mailing machines, Neopost, has an arm in the United States known as Neopost USA. This is a France-based company that is one of the most reputable names in the postage meter business. neopost mailing machines postage meters

Neopost provides technologically advanced solutions for mailing that will benefit in both integration of your management along with an effective combination that will maximize traceability. The systems provided by this company will, in turn, provide the software and the hardware needed in the processing, shipping and the mailing documentation procedure.

The company provides consultants with the needed expertise in finding the best and most suitable mailing machine for each individual not with holding great financial options when needed. Neopost can also suggest effective budgeting that will ensure you get the best cost for your machine.

Pitney Bowes Inc.pitney bowes mailing machines postage meters

Pitney Bowes Inc. is another of the companies that manufacture mailing and posting machines. They have an office in more than a hundred countries worldwide. They have over thirty thousand employees and make an annual turnover in the range of billions. They are one of the top companies in the industries. They are responsible for creating the most advance technological system on the market.

Pitney Bowes is located in Stamford, Connecticut and have been an established company from the year 1920. The meters designed by Pity Bowes incorporate the capability for business to negotiate there discounts from USPS on first class and standard postage rates. Pitney Bowes performs actions and task that may otherwise be a job done by the workers of the central sorting office. This is a company that has been a pioneer and leads the industry.

Francotyp Postalia

The Francotyp Postalia is a company that started in Germany. The company was once two separate companies. The USPS gave Postalia permission operations in the US in the early 1920’s. Both Postalia and Francotyp merged and emerged in 1993 as a single company operating in the United States. Francotyp Postalia mailing machines postage meters

Francotyp Postalia (FP) is renowned for the advances in technology as it relates to the mailing solutions offered by this company. Products designed to offer flawless processing of mail are what Francotyp Postalia prides itself on. They are alleged to be the fastest growing retailer of mailing machinery and supplies to support it.

FP offers its postage meter products and services to homes, offices and even to the giants of organization. They sell some of the industry’s most advanced mailing machines such as the OptiMail30 that has a processing speed of about 30 pieces per minute. The CentorMail is also available from Francotyp Postalia and it has a speed of 120 to 140 pieces per minute. This machine is the best suitable for the busiest of offices.

walz label mailing systemsThese companies are known as some of the best in mailing machine business. You can trust their products and customer support to help you with your postage meter and mailing system needs. If you or your company is based in the U.S., you can find products by these producers by visiting:

Walz Mailing & Mailing Systems
624 High Point Ln
East Peoria, IL 61611
877.971.1500
WalzEQ.com