3 Ways Small Business Can Increase Search Rankings

Technology has completely changed and enhanced how businesses go to market. With the internet taking over much of the work and proving to be very efficient for marketing, smart businesses need to leverage various SEO and search engine marketing strategies to be found in Google. small business seo

While SEO can seem like a confusing endeavor for most small businesses, there are many basic and easy-to-understand ways in which a small-to-medium sized firm can thrive with SEO, even against a tough competition and saturated geographic market.

Incorporate Unique & Long-tail Keywords

As much as you may not be able to surpass the giants in the Google search engine rankings for highly competitive keywords, you can narrow your keywords to a specific long-tail keywords that are less competitive. Do this by researching highly-relevant keywords for your SEO campaign, and focusing on 4-5 word phrases that are less competitive, but still attainable. Good places for insights include IncreaseYouRank.com and the WebPresenceGroup.net, both offering a wealth of resources and strategies for long-tail SEO for small businesses.

Diversify & Acquire Links from Credible Sites

Just like a politician calls for reinforcement from popular people and influencers, the small business can employ the same trick and link up its website with other well-established sites for backup. This has a great effect on enhancing a site’s credibility through the eyes of the search engine. It is this credit that will boost the site and pull it up the search list. Appearing high on the search results list increases chances of being reviewed and hence improved traffic. But link building is not the end all be all. Check out this great post at Moz.com about earning links.

Hyper-Local Optimization

Targeting a more local audience has enabled small businesses to establish their own market niche which is their local share of the market. Stating yourself as the best restaurant in Boston will greatly differ from simply stating restaurant in Boston. The point here is to use keywords that mention your niche market where your probability of a high rank is higher

To move up to the top of the search results and generate more traffic for your business, there is no other magic but to enhance the quality and visibility of your website which calls for the employment of a web development and web design company, like FacetWebTech.com, for assistance. A strategically designed website is what you need.

3 Cutting-Edge Computers for Creative Professionals

If you are a power user of computers, you need to buy the best the market has to offer. Though a high-performance PC might cost an arm and a leg, they will prove to be an excellent investment for anyone looking for the top-performance computers>.

In this Small Business Help Blog post, we’re going to talk a little bit about some of the best high performance computers in 2016. As you’ll note, these computers will give you a lot of flexibility adding beauty and prestige to any room out there.

However, you need more than beauty, and these machines will provide you with just that an then some. So were going to review three high performance professional computers that are great for creatives, such as graphic designers and other related jobs.

Apple iMac

Apple iMac computersThe Apple iMac features ultra-fast hard drives and wireless Internet access that make this machine an up-to-date winner. However, the machine lacks HDMI ports and touch-screens, which is a shame. This desktop is excellent and you’ll find the PC very good with many internal upgrades.

With a quad-core processor and NVidia graphic card, the Apple iMac is here to stay. The PC also features 8gb RAM, 3 USB ports and 2 Thunderbolt ports, so you’ll have tons of flexibility. The Apple iMac has excellent warranty and customer support as well.

Dell XPS 27

Dell XPS-27 computersThe Dell XPS 27 features both NVidia graphics and excellent performance. Are you a game lover? The Dell XPS 27 has a useful HDMI port allowing you to double the size of your screen. However, you will not enjoy a long lasting battery life. Users should get more flexibility from the adjustable stand.

The Dell XPS 27′s big screen allows it to cover a lot of bases. In fact, this all-in-one desktop seems to have it all. Serious gamers and power hungry users will feel very happy with this machine. The Dell XPS 27 is one of the first machines with new Intel CPUs.

Apple MacBook Pro

The Apple MacBook Pro is the powerful computer you need even if you’re only using pro-level graphic design software. This machine will allow you to save tons of space and the three-sided motherboard will keep itself cool at all times. The price is fair when you take into consideration one simple fact: this computer is intended for professional use only.

Apple MacBook Prom ComputersAre you a consumer-level Apple buff? Sorry for you, as the Apple MacBook Pro isn’t manufactured to meet your needs. Since the machine hasn’t tower flexibility, normal users will not be thoroughly satisfied.

As you might have noted, these machines will make your life easier. If you have been struggling to get a high performance machine that delivers outstanding results, the above items will fit the bill. Though a little bit pricey, those machines have passed the test of time in terms of high quality parts and excellent performance.

You’ll also get multiple screen views, and this will allow you to increase your productivity in no time. So what are you waiting for? Get one of these machines today and take advantage of some truly amazing features right away.

If you’re based in Peoria and need high performance computers like these, visit Nerds on Call. Nerds on Call is the go-to source for custom computers in Peoria, Illinois.

Nerds on Call
4906 N University St.
Peoria, IL 61614
Phone: (309) 689-3900
CallrNerds.com

3 Ways to Change-up Your SEO Strategy for 2016

Another year has arrived and with it comes the opportunity to reinvent your approach to SEO. The worse thing anyone seeking to gain search engine visibility could do is get stuck in a rut of using the same tactics repeatedly to no avail.

Google is ever improving their ranking algorithms, which means that you should always be looking for how to improve your SEO strategy – the time is long gone when over-optimization was the way to do things. If you’ve entered into 2016 with the mindset that you are going to achieve more through SEO than you have ever done before, then the following three tips might be just what you need.

1. Infuse Social Marketing into Your SEO Strategy

SEO Plastic SurgeonsThere are many reasons why those seeking to get more results from SEO should focus their strategy more on social. For starters, many of the same goals most have for doing search engine optimization can be achieved faster through social media marketing. For example, Twitter is a great platform for increasing website traffic; the right tweets at the right timing will send targeted visitors flooding back to your website.

Even when it comes to getting more rankings in search results, social marketing proves helpful, enabling you to satisfy the demands of many of Google’s off-page ranking factors. Consider this: those having a hard time getting natural, authoritative backlinks stand to benefit when a website visitor from one of the major social platforms creates one of these links. This is not even to mention the fact that pages with higher numbers of social shares tend to rank higher.

2. Invest in Better Conversion Rate Optimization

Why invest a substantial amount of time, energy, and money into SEO, only to throw most of the benefit you could reap from it away? This is exactly what many people do without their even knowing about it; if you are not optimizing for the best conversion rate you can get, then you’re just leaving money and authority behind. No matter what you define as a conversion, whether it be a sale or a sign-up, it just makes good sense to establishing the peak conditions for achieving your goal.

There are many elements that can affect conversion rates. But, when it comes to doing SEO the consideration you’d be best to make can be something as simple as making sure the content on the page is more engaging. Ironically, better conversion rate optimization can lead to improved SEO results, as your visitors spend more time on the page, lowering bounce rates.

3. Take an Objective Look at Your Website

Now some would argue that great web design and development, coupled with conversion rate optimization are basically the same thing. However, this is not necessarily so for those who use landing and sales pages as a part of their business strategy – they could optimize these pages without paying much attention to the design of the main website.

The fact is that users like to share awesome websites, whether through social media, or by linking to them – they like to spend more time on a beautiful page. A better looking website and great content is a vital SEO tool that can both improve your conversion rates and your search engine rankings.

It is possible for 2016 to be your best year ever when it comes to the benefit you get from your SEO, so don’t shy away from changing the status quo. Expand your horizons to include social, help more of your visitors to want to convert, and consider giving your website a great redesign.