5 Google Maps SEO Tips for Local Businesses

seo google maps searchThe best practices of local SEO and Google Maps optimization are always evolving. As Google continues to unveil new algorithm updates, SEO’s and local business marketers must adapt their practices accordingly. While there are many advanced strategies that go beyond the scope of this article, below are a few Google Maps SEO tips and best practices that will stand the test of time.

Getting Listed

Getting ranked highly is heavily influenced by the amount of top directories in which your business is cited or included. For Google to rank you highly, it has to determine that your business is real. It does this by the number of citations (business listings) that your business owns throughout the web. The “citation” is simply the name, address, and phone number (NAP) of your business, and Google crawls this data to compare with other listings.

Your business’s NAP should show up in greater frequency to better your chances in showing up in search engines. Further, NAP data needs to be consistent across all listings to maximize credibility and SEO value. Some optimization and marketing companies that specialize in Google Maps SEO, such as CaptivateLocal.com, provide services in citation building.

Website Optimization

To make your business presence known, your NAP should also show up on your website. SEO best practices are to include you business NAP in the footer and header section of the website so it shows up on all pages. Further, the NAP should also be indicated on the contact page.

Some businesses use Schema, or structured data markup to further optimize their site for higher Google rankings. Schema markup consists of special HTML tags to better define your sites content (a communication mechanism in a way) for major search engines (namely Google, Yahoo, and Bing.

Google Maps Embed

It is also a good SEO practice to embed your business’s Google Maps listing in your website, such as on your contact page. This also helps communicate to Google the precise location of your listing and it’s usually sync with your Google My Business page.

google maps SEO breweries

Embedding is easy to do. You search for your business name in the Google map found in the search bar area located on the upper left portion of the screen. You then click the share or embed map portion to finish the process. Google has emphasized the need for businesses to establish their online presence in 3rd party websites. In the case of a change in address, you need to update these listings to adhere to your current address.

Customer Reviews

Using the latter SEO techniques in addition to earning a wealth of customer reviews is surefire way of getting Google’s attention. A Google My Business page with significantly more reviews will give greater authority compared to those not having any reviews. This practice is in line with Google’s manner of providing the public with the most relevant search result, by ranking pages with the most reviews. This is just one of many variables with local SEO, but an important one.

reviews google maps

Competitive Analysis

If you have done all the changes but still noticed that your rankings have not gone up, you may need to build more citations to push it up. There are many ways to do it and that includes studying your competitors and the search market. You need to find out where your competitors are cited. If your business is not listed, add it. Google has often used citations as a means of providing the search engine with the most relevant business citations.

Virtually every local business seeks to rank higher in Google Maps. Attaining placement in the local Google Maps search result is major marketing tool. As a result, many local business seek actionable Google Maps SEO tips and strategies to improve their search rankings.

3 Cutting-Edge Computers for Creative Professionals

If you are a power user of computers, you need to buy the best the market has to offer. Though a high-performance PC might cost an arm and a leg, they will prove to be an excellent investment for anyone looking for the top-performance computers>.

In this Small Business Help Blog post, we’re going to talk a little bit about some of the best high performance computers in 2016. As you’ll note, these computers will give you a lot of flexibility adding beauty and prestige to any room out there.

However, you need more than beauty, and these machines will provide you with just that an then some. So were going to review three high performance professional computers that are great for creatives, such as graphic designers and other related jobs.

Apple iMac

Apple iMac computersThe Apple iMac features ultra-fast hard drives and wireless Internet access that make this machine an up-to-date winner. However, the machine lacks HDMI ports and touch-screens, which is a shame. This desktop is excellent and you’ll find the PC very good with many internal upgrades.

With a quad-core processor and NVidia graphic card, the Apple iMac is here to stay. The PC also features 8gb RAM, 3 USB ports and 2 Thunderbolt ports, so you’ll have tons of flexibility. The Apple iMac has excellent warranty and customer support as well.

Dell XPS 27

Dell XPS-27 computersThe Dell XPS 27 features both NVidia graphics and excellent performance. Are you a game lover? The Dell XPS 27 has a useful HDMI port allowing you to double the size of your screen. However, you will not enjoy a long lasting battery life. Users should get more flexibility from the adjustable stand.

The Dell XPS 27′s big screen allows it to cover a lot of bases. In fact, this all-in-one desktop seems to have it all. Serious gamers and power hungry users will feel very happy with this machine. The Dell XPS 27 is one of the first machines with new Intel CPUs.

Apple MacBook Pro

The Apple MacBook Pro is the powerful computer you need even if you’re only using pro-level graphic design software. This machine will allow you to save tons of space and the three-sided motherboard will keep itself cool at all times. The price is fair when you take into consideration one simple fact: this computer is intended for professional use only.

Apple MacBook Prom ComputersAre you a consumer-level Apple buff? Sorry for you, as the Apple MacBook Pro isn’t manufactured to meet your needs. Since the machine hasn’t tower flexibility, normal users will not be thoroughly satisfied.

As you might have noted, these machines will make your life easier. If you have been struggling to get a high performance machine that delivers outstanding results, the above items will fit the bill. Though a little bit pricey, those machines have passed the test of time in terms of high quality parts and excellent performance.

You’ll also get multiple screen views, and this will allow you to increase your productivity in no time. So what are you waiting for? Get one of these machines today and take advantage of some truly amazing features right away.

If you’re based in Peoria and need high performance computers like these, visit Nerds on Call. Nerds on Call is the go-to source for custom computers in Peoria, Illinois.

Nerds on Call
4906 N University St.
Peoria, IL 61614
Phone: (309) 689-3900

3 Ways to Change-up Your SEO Strategy for 2016

Another year has arrived and with it comes the opportunity to reinvent your approach to SEO. The worse thing anyone seeking to gain search engine visibility could do is get stuck in a rut of using the same tactics repeatedly to no avail.

Google is ever improving their ranking algorithms, which means that you should always be looking for how to improve your SEO strategy – the time is long gone when over-optimization was the way to do things. If you’ve entered into 2016 with the mindset that you are going to achieve more through SEO than you have ever done before, then the following three tips might be just what you need.

1. Infuse Social Marketing into Your SEO Strategy

SEO Plastic SurgeonsThere are many reasons why those seeking to get more results from SEO should focus their strategy more on social. For starters, many of the same goals most have for doing search engine optimization can be achieved faster through social media marketing. For example, Twitter is a great platform for increasing website traffic; the right tweets at the right timing will send targeted visitors flooding back to your website.

Even when it comes to getting more rankings in search results, social marketing proves helpful, enabling you to satisfy the demands of many of Google’s off-page ranking factors. Consider this: those having a hard time getting natural, authoritative backlinks stand to benefit when a website visitor from one of the major social platforms creates one of these links. This is not even to mention the fact that pages with higher numbers of social shares tend to rank higher.

2. Invest in Better Conversion Rate Optimization

Why invest a substantial amount of time, energy, and money into SEO, only to throw most of the benefit you could reap from it away? This is exactly what many people do without their even knowing about it; if you are not optimizing for the best conversion rate you can get, then you’re just leaving money and authority behind. No matter what you define as a conversion, whether it be a sale or a sign-up, it just makes good sense to establishing the peak conditions for achieving your goal.

There are many elements that can affect conversion rates. But, when it comes to doing SEO the consideration you’d be best to make can be something as simple as making sure the content on the page is more engaging. Ironically, better conversion rate optimization can lead to improved SEO results, as your visitors spend more time on the page, lowering bounce rates.

3. Take an Objective Look at Your Website

Now some would argue that great web design and development, coupled with conversion rate optimization are basically the same thing. However, this is not necessarily so for those who use landing and sales pages as a part of their business strategy – they could optimize these pages without paying much attention to the design of the main website.

The fact is that users like to share awesome websites, whether through social media, or by linking to them – they like to spend more time on a beautiful page. A better looking website and great content is a vital SEO tool that can both improve your conversion rates and your search engine rankings.

It is possible for 2016 to be your best year ever when it comes to the benefit you get from your SEO, so don’t shy away from changing the status quo. Expand your horizons to include social, help more of your visitors to want to convert, and consider giving your website a great redesign.

Overcoming the Financial Challenges Faced by FQHCs

A federally qualified health center (or FQHC) is also commonly referred to as a community health center (or CHC). FQHCs are community-based, patient-directed providers of primary health care that receives grants under the Public Health Service Act, Section 330. An FQHC traditionally serves under-served areas, offering the residents a sliding fee scale while still providing comprehensive health services.FQHC

Maintaining healthy revenue streams for FQHCs is often complicated and challenging. It is imperative to implement effective policies and billing procedures when offering health services to disadvantaged people. This is because many such people may still be unable to pay for the health services even at the heavily discounted fees if they are not covered by insurance.

There may also be some delays when getting the grants and reimbursements from the federal authorities.Therefore various departments in FQHCs need to collaborate efficiently and effectively in order to maximize revenues. This means streamlining patient billing processes which will help lower costs without compromising the quality of patient care or reducing their satisfaction. Here are some strategies that can help FQHCs to optimize their revenue streams and overcome financial challenges.

1. Invest in a reputable medical billing software

Installing a well-designed health center billing software will make operations smoother and more professional. It will facilitate better doctor to patent communication using modern channels such as the internet. billing software

It should also allow for better collection and storage of all relevant patient information by the health staff. The information should include such details like insurance and even demographics immediately the patient visits the health center.

The modern practice requires such software to have ICD-10 so as to enable an expedited claim process and also cloud support.

Accuracy in recording information translates into a smooth and fast billing process. Examples of the best billing software for health centers include Office Practicum, NueMD, Benchmark Systems, Kareo and PrognoCIS.

2. Improve the patient records system

The FQHC staff should collect accurate information about the patients in digital form. This allows for easier access and effective billing. It is also essential to store such information in a data redundant center or even use secure cloud services to safeguard it.

In addition, all patient records need to be updated regularly even when the patients return to the health center. To ensure a streamlined billing process, all pertinent patient information should be available, including insurance, home address, telephone numbers and dates of birth.

3. Hire an FQHC medical billing consultant

Even after installing a high quality medical billing software, there is a need to hire a reputable medical billing professional who is experienced and knowledgeable about the entire billing cycle. FQHC medical billing consultants can help determine the best methods of sealing any billing loopholes after thoroughly researching and analyzing the unique challenges facing the health center. The consultant will also document and recommend the proper billing procedures that need to be followed. patient referrals

It is important to use a medical billing consultant with the relevant expertise in a particular practice. For example, medical billing for a surgery is quite different from that of a health center.

4. Reduce revenue leakages

Many FQHCs will often adopt aggressive practices when hiring physicians. This extra expense can put a heavy burden on their income statements. It is advisable to exercise control when hiring extra physicians. This should only be done after taking the necessary measures to prevent revenue leakages such as out-of-network referrals. This is where such physicians refer patients to a competing health provider. The health center must efficiently and thoroughly optimize and automate referral practices.

5. Formulate clear patient communication strategies

For optimal revenue collection, an FQHC needs to communicate clearly to patients on the subject of its billing and financial policies. The patient needs to sign a document that they have read and understood such policies. The document will comprehensively explain issues such as terms of payment, authorization procedures and insurance information.