5 Local Internet Marketing Tips for Small Businesses

Unlike larger companies and prominent brands, small businesses have a harder time allocating significant funds into Internet marketing services. As a result, many small businesses take on such Internet marketing initiatives in house.

Internet marketing for small businesses

Whether these duties are taken on by the business owner or a web-savvy employee, the matter of experience and resource allocation can be an issue hindering growth. However, my investing a company’s efforts in the right platforms while employing effective strategies, small businesses can successfully leverage the benefits of Internet marketing.

In this post we are going to take a look at five different platforms, strategies, and techniques that can help any small business grow its online footprint and attract new customers via the Internet.

Consistently Engage on Social Media

Social media is and will continue to be one of the most important assets for your small business. While you don’t necessarily need to be present on all social media platforms, it is vital to choose a few of the most relevant sites and stay consistently active on each.

While Facebook and Twitter are among the most common, perhaps consider including Instagram, Pinterest, YouTube, LinkedIn, Google+, and other rich media channels to connect with your target audience. Think about the type of content you wish to produce and share, and how this relates to your business.

Internet marketing social media for small businesses

Even if you’re able to shoot short videos (even very brief 5 second Vine clips,) then Instagram and YouTube maybe good ways to get your business known. Further, you can experiment with new and emerging ideas like Facebook Live or sharing interesting videos on Twitter and Instagram.

In essence, cultivating a following on social media platforms will be pivotal to helping to grow your business and position your local brand in an pronounced, authoritative manner.

Claim & Verify a Google My Business Page

In the context of local search, owning a Google My Business page is absolutely essential for small businesses. When individuals search localized queries like “chiropractors in Atlanta” or “thai food near me”, Google often displays the local pack (as shown in the figure below.)

local seo internet marketing small business

Claiming and verifying a Google My Business is first step to better ensure that your business appears in the local pack as well as in Google Maps. Take the time to populate this page to 100% completion, and verify it using the phone call or postcard submission process.

Implement Basic SEO On Your Site

The next phase to better ensuring that your small business in found in local search is to apply specific local SEO techniques on your site. While many companies will outsource this work to local Internet marketing small business seocompanies and SEO specialists, there are a lot of things that can be done in house (and it’s all pretty straightforward.)

First, be sure to have your primary keyword target defined. This is often easy to pinpoint without requiring much research. For instance, an accountant’s keyword target may be “CPA Atlanta” while a pizza restaurant’s keyword may be as simple as “pizza Atlanta.”

Once this is defined, implement your keyword target on your site in the following locations: Page Title, Meta Description, and on the page copy itself. You don’t have to stuff your keyword multiple times. Instead, just mention it a once or twice where it makes sense.

Lastly, be sure to include the Name, Address, and Phone number of your business in the header or footer of your site (so that it appears on all pages.) This is a very basic yet important trust signal that Google considers when ranking sites in the local pack. It’s also best practices that most local SEO providers will agree upon.

Test The Waters With PPC Advertising

Next to SEO and ranking in the local pack and/or organic search results (yep, you can rank in both,) another potential cornerstone to your small business Internet marketing program is Pay Per Click (PPC) advertising.

ppc advertising for internet marketing

Here you bid for ad positioning at the top of Google’s search results and you pay only when someone clicks your ad. Depending on what your small business offers, the cost per click can range from a few dimes to a few dollars. For instance, if you sell an inexpensive product like “vinyl records in Atlanta,” the cost per click will probably be pretty cheap. However, if you’re a plastic surgeon who specializes in rhinoplasty, then you may pay upwards to $10 for a click.

Nonetheless, it’s an immediate and highly-effective way to advertiser your business in front of individuals who are actively searching for what you have to offer. To learn more, hop on over to Google AdWords to get started. The sometimes offer new advertiser incentives that can make testing the waters more inviting.

Produce Content On the Regular

content marketing for small businessLastly, there are a number of Internet marketing benefits to be had for small businesses that regularly produce content. Not only does this give you something to share on social media, but it can also help improve your online reputation, brand image, and even your SEO efforts.

While blogging is the most conventional form of content marketing for most businesses, you can go beyond the blog post with video content or even just images to share on platforms like Instagram, Twitter, Facebook, and Pinterest.

Producing content on the regular can help define your small business as a local authority in more ways then one. Creating shareable content can result in more local customers becoming aware of your business and what it has to offer. This can also result in more trust signals (via Google) helping to increase your site’s authority and keyword rankings in search.

5 Rules of Web Development for 2016

If boosting traffic and sales on your website is one of your your business’ goals for 2016, then it is time to make it happen by investing in highly responsive web development. Trends in web design and web development keep shifting as the need to conform to the needs of both the users and search engines keep increasing. One thing that stands out however is the need to rank high on search engines, boost traffic and get high conversion rates. Here are future trends of web development for 2016 that can help you achieve these objectives.web development 2016

Mobile-friendly Website

Mobile enabled websites dominated the trends in website development in 2015 and this will continue in 2016. Web designers need to recognize that you can never predict the user’s in terms of what they use to access your website should resist the temptation to create PC version alone.

Further, statistics show that more people are browsing the internet using mobile devices like smart phones, iPads and tablets as opposed to laptops and desktops. Ensure your website is mobile enabled to attract more traffic.

One mistake that many Peoria, IL web developers commit is creating two versions of the same website using different URL’S; the PC version and mobile and mobile version. Other than making these two URL compete for ranking, they can confuse users thus hurting your website.

SEO-friendly Website seo-friendly website development

Search engine visibility and higher ranking is the top concern of any web designer or business interested in search engine optimization (SEO). SEO is a proven way of getting traffic as users will click on your website before getting to competitors.

How to ensure the website is SEO-friendly is a common challenge in web development. This begins by investing in coding to ensure all aspects of the website such as URL’S are meaningful, straightforward and SEO-wise. Including your keywords on your URL as opposed to using general terms is one way of ensuring Google crawls can pick and index your website.

Ensuring your content is fresh, relevant, unique, informative and original will not only earn your higher ranking on Google but also the trust of the users. Another trend in creating search engine friendly content is avoiding instances of keyword stuffing. Use of keywords should be done accurately and properly to avoid being penalized by Google. Web development companies like FacetWebTech.com offer professional solutions when it comes to SEO-friendly web development and design services.

Social Media Inegration

The role of social media in web development will continue to trend in 2016 as more users continue to get information about brands and products on social media. This trend is not new, but how you use social media in improving your ranking and traffic should change.

If you are constantly talking about your business, products or brand on your Facebook posts and tweets, then you might come out as boring to your audience. Keep your posts and tweets interesting, engaging and if possible humorous to the users. Talk about trending topics related to your industry and seek to engage your audience or offer expert advice to respond to trending concerns. The use of YouTube will increase in 2016 since videos as entertaining, brief and interesting to watch. Thus, create a small video description of your brand or products and share on your other platforms.

CTAs & Conversion Rate Optimization

This is not a new trend in web development but a strategy that has been around yet has been ignored for long. Calls-To-Action are the one thing that you should invest in to get value for your money, especially when hiring a web development company. You can have millions of users but if not even a single one of them buys a product then you is missing the whole point of digital marketing.

One way to ensure your CTA remain effective is the use of CTA related to your business as opposed to generic CTA. Generic in this case refers to the common ones found in various websites like “buy now”, “order now” or “add to cart”. Instead use unique customized CTA like “click to see our pricing” as opposed to using “subscribe now”. Location of the CTA is another important element of web development.

Research has indicated that putting the CTA at the bottom can boost conversion rates as opposed to placing it at the top of the website. The rational explanation for this is that users want to see what you can offer first before committing themselves.

Split Layout

Although this trend begun in 2016, it is expected to dominate the world of web development in 2016. This simply means dividing your website into two halves and having separate content for different users in each. For instance, you can have a side for administrators and one for users. Other that increasing usability of your website by making it easy for users to choose what they want to choose, this trend can make your website organized thus putting you above your competitors.

3 Cutting-Edge Computers for Creative Professionals

If you are a power user of computers, you need to buy the best the market has to offer. Though a high-performance PC might cost an arm and a leg, they will prove to be an excellent investment for anyone looking for the top-performance computers>.

In this Small Business Help Blog post, we’re going to talk a little bit about some of the best high performance computers in 2016. As you’ll note, these computers will give you a lot of flexibility adding beauty and prestige to any room out there.

However, you need more than beauty, and these machines will provide you with just that an then some. So were going to review three high performance professional computers that are great for creatives, such as graphic designers and other related jobs.

Apple iMac

Apple iMac computersThe Apple iMac features ultra-fast hard drives and wireless Internet access that make this machine an up-to-date winner. However, the machine lacks HDMI ports and touch-screens, which is a shame. This desktop is excellent and you’ll find the PC very good with many internal upgrades.

With a quad-core processor and NVidia graphic card, the Apple iMac is here to stay. The PC also features 8gb RAM, 3 USB ports and 2 Thunderbolt ports, so you’ll have tons of flexibility. The Apple iMac has excellent warranty and customer support as well.

Dell XPS 27

Dell XPS-27 computersThe Dell XPS 27 features both NVidia graphics and excellent performance. Are you a game lover? The Dell XPS 27 has a useful HDMI port allowing you to double the size of your screen. However, you will not enjoy a long lasting battery life. Users should get more flexibility from the adjustable stand.

The Dell XPS 27′s big screen allows it to cover a lot of bases. In fact, this all-in-one desktop seems to have it all. Serious gamers and power hungry users will feel very happy with this machine. The Dell XPS 27 is one of the first machines with new Intel CPUs.

Apple MacBook Pro

The Apple MacBook Pro is the powerful computer you need even if you’re only using pro-level graphic design software. This machine will allow you to save tons of space and the three-sided motherboard will keep itself cool at all times. The price is fair when you take into consideration one simple fact: this computer is intended for professional use only.

Apple MacBook Prom ComputersAre you a consumer-level Apple buff? Sorry for you, as the Apple MacBook Pro isn’t manufactured to meet your needs. Since the machine hasn’t tower flexibility, normal users will not be thoroughly satisfied.

As you might have noted, these machines will make your life easier. If you have been struggling to get a high performance machine that delivers outstanding results, the above items will fit the bill. Though a little bit pricey, those machines have passed the test of time in terms of high quality parts and excellent performance.

You’ll also get multiple screen views, and this will allow you to increase your productivity in no time. So what are you waiting for? Get one of these machines today and take advantage of some truly amazing features right away.

If you’re based in Peoria and need high performance computers like these, visit Nerds on Call. Nerds on Call is the go-to source for custom computers in Peoria, Illinois.

Nerds on Call
4906 N University St.
Peoria, IL 61614
Phone: (309) 689-3900
CallrNerds.com

3 Ways to Change-up Your SEO Strategy for 2016

Another year has arrived and with it comes the opportunity to reinvent your approach to SEO. The worse thing anyone seeking to gain search engine visibility could do is get stuck in a rut of using the same tactics repeatedly to no avail.

Google is ever improving their ranking algorithms, which means that you should always be looking for how to improve your SEO strategy – the time is long gone when over-optimization was the way to do things. If you’ve entered into 2016 with the mindset that you are going to achieve more through SEO than you have ever done before, then the following three tips might be just what you need.

1. Infuse Social Marketing into Your SEO Strategy

SEO Plastic SurgeonsThere are many reasons why those seeking to get more results from SEO should focus their strategy more on social. For starters, many of the same goals most have for doing search engine optimization can be achieved faster through social media marketing. For example, Twitter is a great platform for increasing website traffic; the right tweets at the right timing will send targeted visitors flooding back to your website.

Even when it comes to getting more rankings in search results, social marketing proves helpful, enabling you to satisfy the demands of many of Google’s off-page ranking factors. Consider this: those having a hard time getting natural, authoritative backlinks stand to benefit when a website visitor from one of the major social platforms creates one of these links. This is not even to mention the fact that pages with higher numbers of social shares tend to rank higher.

2. Invest in Better Conversion Rate Optimization

Why invest a substantial amount of time, energy, and money into SEO, only to throw most of the benefit you could reap from it away? This is exactly what many people do without their even knowing about it; if you are not optimizing for the best conversion rate you can get, then you’re just leaving money and authority behind. No matter what you define as a conversion, whether it be a sale or a sign-up, it just makes good sense to establishing the peak conditions for achieving your goal.

There are many elements that can affect conversion rates. But, when it comes to doing SEO the consideration you’d be best to make can be something as simple as making sure the content on the page is more engaging. Ironically, better conversion rate optimization can lead to improved SEO results, as your visitors spend more time on the page, lowering bounce rates.

3. Take an Objective Look at Your Website

Now some would argue that great web design and development, coupled with conversion rate optimization are basically the same thing. However, this is not necessarily so for those who use landing and sales pages as a part of their business strategy – they could optimize these pages without paying much attention to the design of the main website.

The fact is that users like to share awesome websites, whether through social media, or by linking to them – they like to spend more time on a beautiful page. A better looking website and great content is a vital SEO tool that can both improve your conversion rates and your search engine rankings.

It is possible for 2016 to be your best year ever when it comes to the benefit you get from your SEO, so don’t shy away from changing the status quo. Expand your horizons to include social, help more of your visitors to want to convert, and consider giving your website a great redesign.