If boosting traffic and sales on your website is one of your your business’ goals for 2016, then it is time to make it happen by investing in highly responsive web development. Trends in web design and web development keep shifting as the need to conform to the needs of both the users and search engines keep increasing. One thing that stands out however is the need to rank high on search engines, boost traffic and get high conversion rates. Here are future trends of web development for 2016 that can help you achieve these objectives.
Mobile enabled websites dominated the trends in website development in 2015 and this will continue in 2016. Web designers need to recognize that you can never predict the user’s in terms of what they use to access your website should resist the temptation to create PC version alone.
Further, statistics show that more people are browsing the internet using mobile devices like smart phones, iPads and tablets as opposed to laptops and desktops. Ensure your website is mobile enabled to attract more traffic.
One mistake that many Peoria, IL web developers commit is creating two versions of the same website using different URL’S; the PC version and mobile and mobile version. Other than making these two URL compete for ranking, they can confuse users thus hurting your website.
Search engine visibility and higher ranking is the top concern of any web designer or business interested in search engine optimization (SEO). SEO is a proven way of getting traffic as users will click on your website before getting to competitors.
How to ensure the website is SEO-friendly is a common challenge in web development. This begins by investing in coding to ensure all aspects of the website such as URL’S are meaningful, straightforward and SEO-wise. Including your keywords on your URL as opposed to using general terms is one way of ensuring Google crawls can pick and index your website.
Ensuring your content is fresh, relevant, unique, informative and original will not only earn your higher ranking on Google but also the trust of the users. Another trend in creating search engine friendly content is avoiding instances of keyword stuffing. Use of keywords should be done accurately and properly to avoid being penalized by Google. Web development companies like FacetWebTech.com offer professional solutions when it comes to SEO-friendly web development and design services.
Social Media Inegration
The role of social media in web development will continue to trend in 2016 as more users continue to get information about brands and products on social media. This trend is not new, but how you use social media in improving your ranking and traffic should change.
If you are constantly talking about your business, products or brand on your Facebook posts and tweets, then you might come out as boring to your audience. Keep your posts and tweets interesting, engaging and if possible humorous to the users. Talk about trending topics related to your industry and seek to engage your audience or offer expert advice to respond to trending concerns. The use of YouTube will increase in 2016 since videos as entertaining, brief and interesting to watch. Thus, create a small video description of your brand or products and share on your other platforms.
CTAs & Conversion Rate Optimization
This is not a new trend in web development but a strategy that has been around yet has been ignored for long. Calls-To-Action are the one thing that you should invest in to get value for your money, especially when hiring a web development company. You can have millions of users but if not even a single one of them buys a product then you is missing the whole point of digital marketing.
One way to ensure your CTA remain effective is the use of CTA related to your business as opposed to generic CTA. Generic in this case refers to the common ones found in various websites like “buy now”, “order now” or “add to cart”. Instead use unique customized CTA like “click to see our pricing” as opposed to using “subscribe now”. Location of the CTA is another important element of web development.
Research has indicated that putting the CTA at the bottom can boost conversion rates as opposed to placing it at the top of the website. The rational explanation for this is that users want to see what you can offer first before committing themselves.
Although this trend begun in 2016, it is expected to dominate the world of web development in 2016. This simply means dividing your website into two halves and having separate content for different users in each. For instance, you can have a side for administrators and one for users. Other that increasing usability of your website by making it easy for users to choose what they want to choose, this trend can make your website organized thus putting you above your competitors.